Through designing these WeChat Official Account posts for WeMedia Lab, I've developed a deeper understanding of social media content design and brand identity maintenance. I learned how to create a consistent visual language across different types of content while adapting the layout to suit each post's unique purpose.
Working on these layouts helped me master the balance between visual appeal and readability - a crucial skill for social media design. I experimented with typography, spacing, and visual hierarchy to ensure our messages are both engaging and easy to digest. The process taught me how to effectively combine various elements like logos, photographs, illustrations, and text while maintaining a clean, professional look.
I'm particularly proud of how I maintained our brand's orange identity throughout different posts while creating distinct personalities for each piece - from formal announcements to casual food reviews. This project has strengthened my skills in branding consistency, layout design, and visual storytelling, all essential abilities for my growth as a designer.
