In this social media campaign focused on healthy eating awareness, I created a series of shareable graphics designed to both educate and engage. I chose a fresh, monochromatic green palette to establish a consistent brand identity across all posts while keeping the content visually appealing for social media feeds.
My series follows a strategic storytelling sequence: starting with an impactful motivational message ("FUEL YOUR FUTURE"), followed by eye-catching visuals of healthy foods, then moving into more detailed statistical information, and concluding with practical guidance through the healthy eating plate. This flow was carefully planned to maintain audience interest while gradually delivering more in-depth information.
I'm particularly proud of how I adapted traditional nutritional information for social media consumption. The pie charts and infographics are simplified and visually striking, designed specifically for quick scrolling and easy sharing. The typography is bold and clear, ensuring readability even on small mobile screens.